An Explanation Of The Sales Funnel
Hi, have you ever lost a sale and you’re not sure why?
Having a sales funnel helps prevents you from losing sales that you didn’t need to lose in the first place.
Beyond that, using a sales funnel helps you organize where your leads are within the conversion process.
Because of this, you can structure your experiments, campaigns, or turnkey strategies to maximize conversions for your business.
What are Sales Funnels and Why Are They Important?
Sales funnels are systematized processes used to efficiently filter in leads into customers.
In its basic form, they help qualify leads into customers by communicating specifically about what the customer or lead wants to hear about in that minute.
Later on, I am going to show how you can structure your content and copy depending on where on the placement of the lead in the sales funnel.
Sales funnels are incredibly important because they help you reliably bring in leads into your business without confusing your customers and losing sales unnecessarily.
Without sales funnels, you are constantly selling to new customers every day.
This wastes time and money as you keep selling to make ends meet instead of leveraging the acquired relationships with customers to grow and reinvest back into your business.
Without a proper sales funnel, a business could be forced to sell ads through Google AdSense just to generate any type of traffic.
How to Set Up Sales Funnel, Simplified
The best way to set up a workable sales funnel is to employ a high-converting landing page with a landing page video that presents your product, service, or business that addresses the needs, wants, problems of its audience with a proposed, well-positioned response.
According to Biteable, 68% of marketers say video has a better return on investment than Google Ads.
Because of this, it makes opportune sense to leverage video marketing to generate subscribers into your sales funnel.
One thing to let you know about using landing page videos: keep your landing page videos to about 90 seconds, maximum, to drive subscriber growth into your sales funnel.
Otherwise, longer videos can derail your conversion rates drastically.
Also, include one CTA button (call-to-action button) so your viewers know what next step is.
So, What Exactly is a Sales Funnel?
I understand that while we were speaking about sales funnels, there wasn’t any examples given on what a sales funnel could be.
With multiple social media platforms and various private messaging apps with subscription features, sales funnels can include various social media groups as part of a sales funnel.
There are more opportunities to customize sales funnels with various additions from social media platforms than relying on just e-mail marketing.
Basically, a sales funnel is a funnel that (slowly) converts a lead from one part of the Internet landscape into landing securely as an active subscriber in your list.
Your list could be an e-mail list, Discord community server, or a segmented, scraped list of your most engaged followers on Instagram.
A sales funnel’s basic requirement for existence: it’s a funnel that onboards multiple people with the specific purpose to sell them products or services.
Coming up next, I’m going to show you how to structure your sales funnel to drive more conversions and sales for your business.
How to Structure a Sales Funnel
Sales funnel are structured into 3 stages: problem-aware; product-aware; and purchase-aware.
While commonly referred to as top-of-funnel (problem-aware), middle-of-funnel (product-aware), and bottom-of-funnel (purchase-aware).
At each stage, you want to communicate differently with each lead that is placed at specific stages.
For problem-aware, you want most of your content to be focused on solving the problem that your product solves but for them to solve it on their own.
However, every once in a while, you want to make your problem-aware audience that they can also get to know more information about your product.
This leads the problem-aware lead into a product-aware lead who is aware of the product.
The main hurdle is positioning your product as the solution to their problems by occasionally making them aware that they can investigate for more information regarding pricing.
This moves the product-aware lead into a purchase-aware lead.
These types of leads are probably ready to buy from you – if the price point of your product is relatively inexpensive.
By connecting a CRM with your sales funnel, you can keep track of your leads and optimize conversions within your sales funnel.
Sales Funnel are Lifesavers! Employ When You Can
Sales funnels are incredibly useful time-savers!
They are a very versatile tool that you can use in order to generate leads for your business.
Now that you know how to set up high-converting landing page videos and how to structure and organize your sales funnel, you should be ready to onboard customers more easily.